Resume look is important but this is only one factor that will influence a hiring manager, recruiter, or HR person to select your resume and contact you. Having literally reviewed hundreds of thousands of resumes and been involved with thousands of new hires, other resume writers, and certainly people who make their own resume, structure and include content that they believe will be helpful, but it has the exact opposite effect.
Employers looking to make a quality new hire review and assess resumes and candidates differently than what most people think. Employers decide on candidates and resumes based on risk and other important factors. Understanding exactly how hiring managers and recruiters think and select candidates to interview can only be obtained by spending many years sitting across the desk from them reviewing thousands of resumes and candidates.
All other resume services would rather just produce a document that qualifies as a resume and have you move on. They will not give you crucial advice on what you should really do because they either do not truly understand how employers evaluate resumes, or because they are fearful that you will not understand and this will create more work for them. Most resume services produce mediocre resumes because it is the easiest thing to do.
Nearly all resume services are made up of people who got into resume writing because they have an English degree and needed something to do with it. They are almost always part-time, after hours, or weekend operations. They take your information, rework it a little to make it look slightly better, rarely add any quality content, and then send it back. This is exactly why resumes get deleted quickly and job searches produce poor results.
The overwhelming majority of resume writers do not have a background in corporate human resources, staffing, recruiting, employment, and headhunting. This experience is critically important in order to give the advice needed to attract more interviews. For the few that do, they will not take the time to explain to you what you should do because it requires extra work and is not required. It is much easier for them to just make your resume slightly better and send it back leaving items that are hurting your job search efforts.
Resume Profile invests the time to give you incredibly honest, straightforward, and amazingly useful advice on how to strategically structure your employment history, job titles, job descriptions, and every other item on your resume based on how employers analyze and make decisions about candidates. We redo hundreds of resumes every year from other services and it is clear that they really do not get it.